Brad Bickford Manager Strategic Marketing Intel DPG/OPSD Brad Barmore

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Brad Bickford Manager Strategic Marketing Intel DPG/OPSD Brad Barmore

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Communication Networking Riser (CNR)
Brad Bickford Manager Strategic Marketing Intel DPG/OPSD Brad Barmore Architect Intel DPG/OPSD
Copyright 2000 Intel Corporation
Riser Strategy Overview Retail Market Plug Play Interface Plug-and-Play Call Action
Desktop
Copyright 2000 Intel Corporation
Desktop Riser Strategy
Value Price Point
Risers
extract value from technologies integrated into desktop chipset
When technology corresponding interface
Risers
provide price point between integrated motherboard
Integrate technology motherboard when justified attach rates solutions have cost pins contained riser solutions
Risers value desktop Risers value desktop
Copyright 2000 Intel Corporation
Desktop Riser Strategy
Riser Flexibility
Risers
provide flexibility shipping more than vendor platform
Have riser solution each desired vendor
Risers
allow separate certification requirements from motherboard
Certify riser once, many platforms Allows Topportunities
Risers provide desktop flexibility Risers provide desktop flexibility
Copyright 2000 Intel Corporation
Overview
Flexibility Advantages
provides flexible, cost vehicle implementing communication networking technology
Utilizing integrated desktop chipsets
addresses issues identified Audio Modem Riser Specification (AMR)
Sacrificing slot WHQL support Plug Play
cost, flexible desktop riser cost, flexible desktop riser
Copyright 2000 Intel Corporation
Overview
Solutions
helps solve RJ-11 convergence issue HomePNA, Modem, xDSL
Address end-user confusion multiple RJ-11s
provides opportunity support commercial consumer platform using same motherboard
Leverage development teams across different customer segments HomePNA consumer, 10/100 Ethernet commercial
provides desktop solutions provides desktop solutions
Copyright 2000 Intel Corporation
Overview
Technology Integration
provides cost vehicle integrating technologies
When attach rates justify motherboard integration Utilize through connector
wireless solutions
Provide 6-channel soft audio upgrade
2-channel down motherboard, 2-channel riser 2-channel down motherboard, 4-channel riser
integrates technology into integrates technology into desktop platform desktop platform
Copyright 2000 Intel Corporation
Overview
Instead
Sharing
slot prevents from being compatible with
Changing component side prevents compatibility
Additional
functionality beyond audio/modem riser
Serial EEPROM interface
Support Plug Play
Interface(s) integrated desktop chipsets
solves issues with solves issues with
Copyright 2000 Intel Corporation
Overview
Risers
Typical Desktop Chipset Position
Line
Phone
LineIn
Line
Connector
Line
Phone
LineIn
Line
Connector
Copyright 2000 Intel Corporation
Overview
Interfaces
Integrated Interface HomePNA 10/100 ENET Codecs) V.90 Modem Audio Port) SMBus (Plug Play)
Core Logic Chipset
Copyright 2000 Intel Corporation
Risers Retail Market
Issues
Support
interfaces required
plugged Motherboard supporting interfaces
different interfaces supported
Retail user confusion with cross-plugged interfaces
intended Retail Market intended Retail Market
Copyright 2000 Intel Corporation
Plug-and-Play
Overview
well accepted lack Increased expense time system logo testing without support significantly reduces customer support calls provides means selfcertifying
essential functionality essential functionality
Copyright 2000 Intel Corporation
Plug-and-Play
with SMBus EEPROM
SMBus address motherboard SMBus EEPROM internal format defined Specification
Master configuration space Individual sections each interface
Includes SVID each interface
Expandable future interfaces
Contents
determined programmed manufacturer
SMBus EEPROM required SMBus EEPROM required
Copyright 2000 Intel Corporation
Plug-and-Play
Interfaces
Microwire*
EEPROM required interface
Contains Ethernet address Contains SVID
SMBus
EEPROM also required Interface
BIOS specific information Interface
Contents
provided supplier
Both E22PROMs required Both PROMs required
Copyright 2000 Intel Corporation other brands names property their respective owners
Interface
Discussion Areas
PRIMARY_DN#
Definition Motherboard Requirements
BIOS
Requirements Codec Disabling Rules
Codec Demotion Rules Multi-Channel Audio Upgrade
Copyright 2000 Intel Corporation
Interface
PRIMARY_DN# Definition
Redefined/renamed
CDC_DN_ENAB#
CDC_DN_ENAB# bi-directional Allows become master AC-Link Optional BIOS control mastering
comprehends flexibility required desktop minimum impact cost Solves issues with multiple codecs
Definition
Improved flexibility with AC`97 codecs Improved flexibility with AC`97 codecs
Copyright 2000 Intel Corporation
Interface
Motherboard Requirements
Motherboard
required implement disable circuitry motherboard codec(s)
Codec
Motherboard
Board
Required Motherboard circuitry
RESET#
Codec
RESET#
AC97_RESET# Codec CDC_DN_ENAB#
RESET#
Connector
Copyright 2000 Intel Corporation
Interface
BIOS Requirements
Detect
interface mismatches Detect illegal codec combinations
Detect
multi-channel audio upgrades BIOS required provide specific messages
When interfaces mismatch When illegal codec architecture detected other messages optional
BIOS code required BIOS code required compliance compliance
Copyright 2000 Intel Corporation
Interface
Codec Disabling Rules
codecs codecs motherboard
Motherboard must disables codec(s) Single codec disables codec
codecs, then modem disabled combination
Modem function disabled, audio function enabled
Follow disabling rules Follow disabling rules compliance compliance
Copyright 2000 Intel Corporation
Interface
Codec Demotion Rules
CDC_DN_ENAB#
Codec(s) disabled when address available
codec(s) demote next address codec(s) next SDATA_IN signal
Codec(s) disabled when SDATA_IN available
CDC_DN_ENAB# high
codec becomes master interface Motherboard codec(s) disabled
Follow demotion rules Follow demotion rules compliance compliance
Copyright 2000 Intel Corporation
Interface
Audio Channel Upgrades
Motherboard
signatures received from codec vendor BIOS verifies codec manufacturers
BIOS
verifies multi-channel audio signatures
signatures match, audio function enabled signatures don't match, audio function disabled, message displayed
End-user experience End-user experience requirements requirements
Copyright 2000 Intel Corporation
Call Action
your desktop riser strategy based motherboards must comply with section specification board designs must include full support
Copyright 2000 Intel Corporation
Collateral
Communication
Networking Riser Specification available support: cnr.support@intel.com
Specification
Copyright 2000 Intel Corporation

Brad Bickford Manager Strategic Marketing Intel DPG/OPSD Brad Barmore

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