MultiMediaCard sets standards removable semiconductor memory cards Sup

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MultiMediaCard sets standards removable semiconductor memory cards Sup

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trade press Munich, November 1997
MultiMediaCard sets standards removable semiconductor memory cards Supported Ericsson, Nokia, Motorola, Qualcomm Siemens
Siemens Semiconductors SanDisk today announced marketing release MultiMediaCard. With this postage stamp sized memory card (32mm 24mm 1.4mm) developed companies, Siemens SanDisk present world's smallest removable solid state memory solution telecommunication products. This storage medium extremely rugged, lightweight, power-saving, fast cost-effective. integrated serial interface makes easy install will initially available with memory capacities MByte (Read Only Memory), while flash version will offered MByte. card particularly suitable mobile applications such mobile phones, pagers, laptops, automotive applications, industrial handheld devices well entertainment electronics, e.g. cameras so-called solid players.
leading telecommunications companies already supporting MultiMediaCard technology, MultiMediaCard soon expected establish itself industry standard removable storage media. According Horst Pratsch, head MultiMediaCard activities with Siemens Semiconductors, MultiMediaCard already been accepted many partners because easy integrate offers additional functionalities. example, Ericsson, Nokia, Motorola, Qualcomm Siemens (Private Communication Systems) will using technology their future telecommunication products.
leading worldwide supplier flash memory products, SanDisk will manufacturing flash version, while Siemens Semiconductors will produce version. latter supports rapidly growing mobile applications market. example, MultiMediaCard ideally suitable
Siemens Corporate Communications Eberhard Posner D-8031 Internet http://www.siemens.de
Reference No.: 1197 Press Office Semiconductors (HL) Katja Schlendorf P.O.Box D-81617 Tel: ++49 Fax:
database storing street maps, travel hotel guides, dictionaries, games, music firmware software updates office communication applications. supported numerous standard operating systems communication equipment such Windows Geos Works, sure achieve widespread acceptance.
ROM-based MultiMediaCard will available with storage capacities MByte MByte from first quarter 1998 MByte version will added within year. addition, Siemens planning launch MByte MultiMediaCard year 2001.
Quotes:
Mats Lindoff said, "The MultiMediaCard will wide endorsement from manufacturers mobile phones pagers because increased functionality brings those products. MultiMediaCard ideal future communications products that Ericsson will introduce market."
"Motorola pleased support this initiate", said Caile, corporate vice president, Cellular Subscriber Sector. believe that MultiMediaCard represents removable media standard that will enable user friendly storage-intensive applications, manner similar complementary with, other standardized removable media, such smart cards cards."
Mikko Terho, vice president, wireless data, Nokia Mobile Phones, said, "The rapid growth telecommunications market will accelerate with advent next generation communications products. MultiMediaCard will integral part that industry growth because small form factor, versatility, price power requirements."
"QUALCOMM's digital CDMA phones will benefit from compact MultiMediaCard's power requirements mass storage capabilities provide customers with most advanced technological developments industry," said Gina Lombardi, vice president product development QUALCOMM's Subscriber Products Division."
Grollmann, Director Product Marketing Mobile Phones from Siemens Private Communication Systems said: "The MultiMediaCard regarded ideal mass storage medium many
Siemens Corporate Communications Eberhard Posner D-8031 Internet http://www.siemens.de
Reference No.: 1197 Press Office Semiconductors (HL) Katja Schlendorf P.O.Box D-81617 Tel: ++49 Fax:
interesting applications which implemented with more advantages than ever before, especially area mobile communication terminals."
Harari, president SanDisk, said, "SanDisk committed make MultiMediaCard broadly supported industry standard. SanDisk's Israel Design Center, established specifically develop MultiMediaCard, worked closely with Siemens world's leading telecommunications companies. broad adoption MultiMediaCard storage card standard intelligent communications devices other small form factor consumer electronic products, will greatly accelerate market development smart phones, advanced pagers consumer multimedia devices."
Horst Pratsch, Vice President MultiMediaCard Siemens Semiconductors' Security Chip Card Division, said, "SanDisk Siemens have jointly developed industry's ideal mass storage device mobile applications. Siemens SanDisk have with leading manufacturers mobile phones, pagers, mobile computing other mobile electronic products enthusiastically endorsing MultiMediaCard ease integration additional functionality."
Siemens Corporate Communications Eberhard Posner D-8031 Internet http://www.siemens.de
Reference No.: 1197 Press Office Semiconductors (HL) Katja Schlendorf P.O.Box D-81617 Tel: ++49 Fax:

MultiMediaCard sets standards removable semiconductor memory cards Sup

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