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EUROPE VOLUME ISSUE MultiMarket Semiconductors issue FEBRUAR


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DISTRIBUTOR NEWS
EUROPE VOLUME ISSUE
MultiMarket Semiconductors issue
FEBRUARY 2003
this issue
Editorial Page Turning opportunities into profit Page DistiNet Distribution made easy Page Focus MultiMarket Semiconductors Welcome MultiMarket Semiconductors Microcontrollers Standard Analog Logic Discretes Pages training 2003 Page µTrenchMOS extending innovative family Page sPIN over diodes Page DQFN PicoGate Logic size does matter! Page Christmas come early? Page
Focus MultiMarket Philips have always been committed providing your customers with best possible selection essential semiconductor components both terms quality breadth choice. this issue's focus look complete MultiMarket Semiconductors portfolio entire technology support offering available this business area. After introducing category name, turn spotlight main product areas covers microcontrollers, standard analog, logic discretes. Within each section highlight some focus product families innovations, giving just brief glimpse some many benefits Philips offer.
Editorial
begin wishing positive start 2003 brand year with fresh opportunities grow business.
After highs 2000 Distribution channel faced very competitive conditions last years, there have still been many opportunities increase sales. believe 2003 will another good year Distribution. range registered Design-Wins vast and, knowing have work smarter well harder, structures that place will allow expand businesses together. We're focusing strongly business creation through both Design-Win programme increased technical support raise conversion levels. We'll also continue with high quality marketing programmes, providing Distributor partners with `easy business with' tools. Further enhancements e-business tools such DistiNet will improve communication flow we'll working hard increase strong MultiMarket product position. like you, believe people asset, helping offer best-in-class service levels. This value proposition which, along with renowned technology broad product choice, will drive genuine business growth allowing approach 2003 with confidence.
Good selling! Keith Seagrove
Turning opportunities into profit
Anne Vernay, Distribution Channel Sales Manager Europe, outlines Philips' distribution strategy 2003.
Distribution important part Philips' market strategy? Most definitely. During 2002, spent time effort reassessing approach Distribution channel believe 100% prepared next stage market development. joint creativity dedication will produce opportunities grow business.Together have people, desire most certainly have market awareness meet customers needs. What Philips' strategy capitalize these opportunities? Philips committed remaining reliable dynamic partner Distributors. main focus 2003 business creation have number aggressive programmes planned. major event will launch Business Creation Team. This will provide more Philips' FAEs throughout Europe, meaning even more technical support your customers. same time providing more training than ever before, offering most comprehensive programme hands-on courses (see page launching series on-line trainings (see article page ensuring know best Philips product given application. foresee successful year 2003? certainly hope signs very positive. Combined with focus providing more support, expect these steps lead more Design-Wins than ever and, value-added service your customers, more Design-Wins will deliver real growth all.
DISTRIBUTOR NEWS
DistiNet Distribution made easy
With growing customer base, DistiNet Europe rapidly becoming most popular Distribution partners business with Philips Semiconductors. with regular additions updates, continually striving make even better tool.
Global Design-Win tracking
Recently extended include Asia Pacific region, Global Design-Win tracking system truly Global system driving successful design-in Philips products into customers ensuring enjoy rewards. part this integration major overhaul system's software been carried out, making more robust than ever.
product information area distributors also been expanded include multimarket semiconductors area with highlights microcontrollers, power devices. eSamples system enables sales staff place orders directly global samples store, ensuring those valuable samples without delay. Over coming months will many more improvements aimed making your easier allowing focus your customers' needs.
features 2003
well being valuable source information, DistiNet Europe 2002 place register design-in projects with Global review your order situation with `order status'. 2003 enhancing services that DistiNet provides, adding lead time pricing information enabling give your customers accurate, up-to-date product details, delivery dates prices. `price lists' will also give direct access host detailed information including datasheets application notes.
Training 2003
also extending training programme offer adding on-line technical training design-in products. This complements existing well-respected hands-on training courses (see article page offering easily accessible, web-based overview benefits features product range. first on-line courses will introduced first quarter this year cover LPC900 microcontroller family, 1394 connectivity, multimedia.
DISTRIBUTOR NEWS
Welcome MultiMarket Essential every system number standard semiconductor products microcontroller, analog mixed signal, logic discrete devices. Philips, understand importance this portfolio dedicated delivering products service your customers want. Reflecting this commitment, broad portfolio well technology support teams responsible goes name MultiMarket Semiconductors.
name change clarify offering within this essential category. addition refocusing multimarket offering means greater alignment between technology support people, making easier access information assistance need offer best possible service your customers. also enables Philips help more easily identify right product their needs ensure easily integrated into optimized system solutions.
complete partnership
breadth product range matched depth expertise experience people. well extensive knowledge products, they have in-depth understanding your customers markets, helping deliver better service more complete offering. They committed expanding business maximizing yours.
All-round service Industry's widest multimarket portfolio
leading semiconductor manufacturer, extensive expanding portfolio covers applications market areas. Leading quality value, continually expanding offering with innovative devices, improving performance power consumption. enable your customers develop smaller, more feature-rich designs offer highly integrated devices complemented ever-smaller packages. Completing MultiMarket Semiconductor offering full, 360° support that offer. This includes wealth technical training, both face-to-face online, business creation schemes such successful Design-Win programme. continually working improve logistics, operations information flow. element this Customer Partnership Centre which acts your central information contact point entire Philips organization.
DISTRIBUTOR NEWS
Microcontrollers
world leader microcontrollers, Philips huge portfolio providing versatile cost-effective control solutions increasingly wide variety applications. With traditional 8-bit high-performance 16-bit devices address market levels from high end. constantly innovating meet evolving industry trends, spearheading developments lower power consumption improved performance such powerful, upcoming 32-bit based architecture.
also deliver support need help your customers succeed. Providing access full complement proven design tools, ensure systems designed efficiently possible. Developed conjunction with third-party developers, Philips' microcontroller toolbox forms comprehensive resource creating microcontroller-based systems across entire range Philips' products.
Memory options
general applications requiring greater flexibility upgradeability Flash options allow in-application in-field upgrades core extends memory addressing beyond Kbytes limit Includes P87C51MB2 with Kbytes program memory Kbytes data SRAM, P89C668 with Kbytes Flash
80C51 8-bit microcontrollers
Widest range 80C51 derivatives industry general cost applications across markets Covers everything from simple, cost-down options highly sophisticated devices Includes P80C31 with byte UART, P80C554 with 7-channel 6-clock operation
51LPC family
Designed low-power applications where overall system cost critical Twice fast existing 80C51 devices User configurable oscillator increases design flexibility power, typically Available combined with 3-Quadrant triacs space-saving, highly reliable control Includes P87LPC762 with Kbytes memory, P87LPC769 with Kbytes memory, 8-bit
16-bit (eXtended Architecture)
High-performance embedded control high-volume, low-cost applications Increased processing power attractive price Fully backwards compatible with 8-bit software tools easy design-in power consumption power management capabilities Many powerful peripherals embedded onto single chip Includes PXA-G30 with bytes PXA-S30 with Kbyte 8-channel
DISTRIBUTOR NEWS
Standard Analog
With increasing popularity digital applications it's easy lose sight importance analog technologies. However Philips committed delivering high performance analog solutions based long successful history areas including power management conversion, signal amplification, system supervision, lighting control motor drivers. wide portfolio standard analog mixed-signal products features many unique devices, together with innovative packaging solutions. also have special focus battery-powered consumer communications equipment, providing advanced devices such supervisory circuits, `smart' battery management highly efficient DC/DC conversion solutions today's efficient portable systems.
CapFREElow dropout (LDO) regulators
Industrial applications, portable handheld devices, cordless mobile phones battery powered equipment World's first truly capacitor-free noise, stable operation loads Ultra dropout voltage Reduces board space requirements simplifies board layout Range compact packages including SOT23, HTSSOP-8 Includes SA57000 SA57017 SA57011 SA57012
termination regulators
Personal high-end computing applications, set-top boxes, digital personal video recorders Support today's memory systems next generation systems Reduces component count, board space system costs Fast transient response time Temperature current protection Includes NE57810 with external voltage reference NE57814 with low-power mode
GreenChipSwitched Mode Power Supplies (SMPS)
Ideal adapters, chargers power supplies applications across market sectors Optimize efficiency power levels High level integration reduces component count Operates from universal mains supply Includes TEA1501 low-power SMPS TEA1552 GreenChipII SMPS control
Chip Scale Packaging (CSP)
Perfect space constrained applications Gives components that same size dies, greatly reducing device footprint Reduces thermal resistance Insensitive moisture Requires special handling Reduces board cost
State data conversion
Wide range applications from imaging telecommunications medical equipment Portfolio delivers widest possible dynamic range Highest resolution sampling rates Includes UDA1321 audio TDA8397 8-bit low-power
DISTRIBUTOR NEWS
Logic
Philips offers huge portfolio logic solutions ranging from mature state-of-the-art families, covering down devices, well specialty logic functions. Within this portfolio you'll find wide variety speed performance options virtually every application. Reducing power consumption size most important considerations logic design today.To meet these needs Philips developed growing range power families, delivering robust performance. Altogether, logic portfolio offers maximum choice, together with smoothest transition today's voltage designs.
voltage logic
Widest range voltage logic families Consumer electronics, general industrial, telecommunications electronic data processing LVT, ALVC ALVT families workstation networking families High-end telecommunications, workstation server applications Portable applications that require very power consumption
SMBus Vast range applications including workstation servers P82B96 dual bi-directional buffer, PCA9554 SMBus port Memory interface memory modules PC100 PC133 memory modules NG-DIMM memory modules
Universal Asynchronous Receiver Transmitters (UARTs)
Ideal PCs, point sales equipment, entertainment systems, building plant control ADSL boxes Industry leader with wide range high-speed advanced IMPACT devices Cost-effective with long life cycle 8-channel versions available Selection FIFO sizes, operating voltages interfaces Includes SC16C550 1-channel UART with byte FIFOs IrDA, SC28L198 8-channel IMPACT UART with byte FIFOs Motorola Intel interface
Specialty logic
Clock management Possible applications include computing, telecommunications networking platforms PCK12429 clock generator, PCKEL14 skew clock distribution chip
Compact packaging
Leadless DQFN (Depopulated very-thin Quad Flat-pack No-leads) World's smallest package gates octals, over smaller than TSSOP page more information PicoGate 8-pin packages single, dual triple gate functions Ideal last minute design changes glue logic page more information VFBGA LFBGA (Very-thin Low-profile Fine-pitch Ball Grid Array) Space-constrained applications such handheld computers, wireless telephone systems memory modules Device footprints reduced compared TSSOP
DISTRIBUTOR NEWS
Discretes
Illustrating commitment delivering comprehensive offering, Philips' discretes portfolio continually being expanded enhanced, combining reliability with fresh thinking designs innovative packaging technologies. major supplier worldwide, with complete power, small signal know-how, offer your customers virtually limitless choice robust, high quality discretes. vast portfolio embraces many products without compromising ongoing support more mature devices such triacs thyristors, cornerstones motor control applications many industrial domestic appliances.
µTrenchMOS
battery powered space constrained applications such battery packs, portable devices DC/DC converters Range very small package options including industry's smallest footprint Best-in-class RDS(on) improves efficiency extends battery lifetimes VGS(th) Includes PMN34UN TSOP6 PMWD26UN dual TSSOP8
MEGA (Maximum Efficiency General Application) Schottky diodes
power applications, DC/DC conversion, lowvoltage rectification reverse polarity protection forward voltage leading high efficiency power dissipation Range ultra small surface mount packages Includes PMEG2010 diode PMEG2005, world's smallest rectifier
wideband components
High volume consumer communications applications including receivers, mobile phones, tuners radio systems High gain noise Improved heatsinking simplifies design Includes BFG21 power transistor BGA2001 silicon MMIC (Monolithic Microwave Integrated Circuit) amplifier
BISS (Breakthrough Small Signal) Transistors
Ideal peripheral driver applications lamps, LEDs, relays, buzzers motors, well power management functions including supply line switching, backlighting DC/DC conversion Very VCE(sat) corresponding RCE(sat) High collector current capabilities High collector current gain high Improved efficiency leading less heat generation Range package options available Includes PBSS5350T PBSS4240DPN single double medium power transistors respectively
Philips Intelligent Power
Ideal compact power supplies, distributed power architectures DC/DC converters Fully integrated solutions reduce component count board space requirements Easier design Increased product reliability Best-in-class power densities Includes PIP250M integrated buck converter PIP401 intelligent OR-ing switch
DISTRIBUTOR NEWS
training 2003
Last year held training sessions, countries FAEs this year we're expanding schedule, providing even more comprehensive relevant programme help offer best possible service your customers. provisional timetable 2003 sessions spread across Europe, with more general topics being repeated several countries reduce your travel time costs. programme covers Microcontrollers, Audio Video USB, Power Management, Wireless solutions well complete Design-Win portfolio. With sessions catering both more experienced FAEs, we're emphasising hands-on approach give more in-depth understanding tools everyday.
European Distribution Training Programme 2003 Bridging between Concept Reality
Reference Number P03-FAE1 P03-FAE3 P03-FAE2 P03-FAE4 P03-FAE5 P03-FAE6 P03-FAE7 P03-FAE8 P03-FAE9 P03-FAE10 P03-FAE11 P03-FAE12 P03-FAE13 P03-FAE14 P03-FAE15 Date February, 24-25 March, April, confirmed April, April May, week June, week July, week September, week September October October, 29-30 November November November, week days Subjects Micro LPC900 Hands Power Management Power discretes Design-win portfolio Micros, Power, Audio/Video Wireless Solutions Audio/Video Hands Micros Tools Power Management Power discretes Audio/Video-USB Micro LPC900 Hands Power Management Power discretes Audio/Video-USB Wireless Solutions Update FAEs Micros Tools Monza, Italy Hamburg, Germany Munich, Germany Austria Paris, France Heathrow, Heathrow, Paris, France Heathrow, Hamburg, Germany Germany Hazelgrove, Heathrow, Location Monza, Italy Hamburg, Germany
Note: some dates locations provisional will update changes during year. also check DistiNet latest version this overview.
DISTRIBUTOR NEWS
µTrenchMOS extending innovative family
Following successful launch (see Issue 8.4), innovative µTrenchMOS family been extended with series dual MOSFETs compact, low-profile TSSOP8 package. Delivering best-in-class performance, these slim-line devices ideal spaceconstrained applications.
range includes dual devices common isolated drain configurations.With threshold voltages operating resistances, these products deliver high-quality switching performance dissipate less power, leading cooler running end-products. like µTrenchMOS devices, they voltage drop tolerant handle high peak currents voltages ensuring reliable, stable operation application.
applications
Cell protection battery packs PCIM cards Point load converters
features
Best-in-class performance RDS(on) typically reduces heat dissipation VGS(th) driven directly from battery voltage Low-profile package, less than high Footprint smaller than
Product overview
PMWD26UN PMWD16UN PMWD15UN PMWD30UN PMWD19UN PMWD18UN Typ. RDS(on) 26.0 16.0 15.3 30.0 19.0 18.0 29.0 18.0 17.0 33.0 21.0 20.0 Max. Isolated drain Isolated drain Common drain Isolated drain Isolated drain Common drain Configuration Typ.
sPIN over diodes
Capable operating high voltage frequencies GHz, Philips' diodes ideal wide range mobile communications applications.Their loss distortion levels help increase power efficiency sound quality mobile cordless phones, improve power consumption signal quality antennas.
Philips' systems knowledge combined with resistance, capacitance inductance these devices simplifies design-in, while rigorous testing quality standards ensure maximum reliability. range compact packages available including ultra small SOD523 SOD723 even smaller, leadless SOD882, allowing your customers base their choice space constraints well performance, power consumption cost.
applications
Antenna switching cordless phones, BluetoothTM, WLAN telemetry modules attenuators radios base stations Band switch tuners Mobile communications transmit-receive switch General applications Signal switching satellite accessories e.g. multiswitch boxes, LNBs
features
Operate High isolation, insertion loss, distortion Ultra small package options Sample kits evaluation
Bluetooth trademark owned Bluetooth Inc. used Philips Semiconductors under license.
DISTRIBUTOR NEWS
DQFN PicoGate Logic size does matter!
Philips always been pioneer fields package technology miniaturization logic. part that tradition, we've developed DQFN world's smallest logic package gates octals PicoGate Logic, which times smaller than conventional SO14 packaging. don't their size deceive you, DQFN PicoGate Logic devices also deliver many other benefits covering wide variety logic functions they provide cost-effective easy-to-use solutions many your customers' logic needs.
DQFN
Electrical contact DQFN made through pads situated base direct board contact results very efficient heat dissipation (20% better than TSSOP). addition, footprint decreased almost chip-scale size, with space-savings over compared TSSOP equivalents. This, together with performance benefits, makes board design conversion from TSSOP) much easier especially DQFN easier handle package, eliminating assembly problems arising from bent lead coplanarity issues. first devices available this package include 74AHC14, 74AHCT14 (Hex inverters), 74LVC244A, 74LVCH244A (non-inverting buffer line drivers) 74LVC257A (2-input multiplexer).
PicoGate Logic
Offering substantial space savings, PicoGate Logic great crowded layouts simplifies routing eliminating need intricate line-layout patterns provides significant time-to-market advantages enabling simple last minute modifications ASIC designs. Housing extensive range HCT, AHCT devices, PicoGate Logic offers many cost performance options covers popular logic functions ensuring your customers find ideal solution suit their needs.
Typical applications
players ROMs VCRs Cameras Notebook computers PDAs Hard disks cards
Typical applications
Cell phones PDAs laptop computers High density boards Digital cameras Portable test equipment
features
times smaller than conventional SO14 8-pin packages Single, dual triple functions
features
14-, 20-pin counts Easy-to-use Lead-less package Improved thermal characteristics Lead (Pb) free
Christmas come early?
promised last issue Distributor News Europe, gives great pleasure announce winner Christmas competition Gerard Beke Eurodis Texim. Gerard will receiving late early depending which look Christmas present form fantastic Philips micro audio system correct answers tiebreaker. correct answers were: TDA8030 PTM1300 tiebreaker, Gerard straight point "The applications guide ONLY tool that gives instant offline access product portfolio Philips Semiconductors fast easy way."
DISTRIBUTOR NEWS
µTrenchMOS best things come small packages
Best-in-class performance from smallest devices! That's exactly what µTrenchMOS family delivers, allowing your customers develop more compact feature rich products.
Combining established Trench technology package miniaturization expertise, µTrenchMOS delivers next generation PowerMOS. Available growing range compact, industry standard packages including TSOP6,TSSOP8 SOT23 they ideal applications where space concern such portable handheld equipment. They also dropped into existing designs quick easy upgrades.
Koninklijke Philips Electronics N.V. 2003 rights reserved. Reproduction whole part prohibited without written consent copyright owner. information presented this document does form part quotation contract, believed accurate reliable changed without notice. liability will accepted publisher consequence use. Publication thereof does convey imply license under patent other industrial intellectual property rights. Distributor News Europe published quarterly Philips Semiconductors. technical information enquiries articles published this newsletter, first instance please contact your local Philips Semiconductors office. queries contributions regarding newsletter, contact: Anya Loudon, Philips Semiconductors, Bath Road, Hayes, Middlesex, England 5BX, Fax: (0)208 5059. Date release: February 2003 Document order number: 9397 10822 Printed Netherlands

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