Solution Summary Industry Company Profile Media content xipolis (
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Pioneering Infotainment Portal Sets Pace Online Media
Solution Summary
Industry Company Profile Media content xipolis (www.xipolis.net) founded Verlagsgruppe Georg Holtzbrinck Bibliographisches Institut F.A. Brockhaus with becoming Europe's leading multimedia portal. build multimedia information entertainment publishing portal based industry standards capable supporting re-use data, state-of-the-art billing, extensive expansion enhancement. Server: Intel® Pentium® Xeonprocessor-based systems Intel® NetStructuree-Commerce Accelerators Intel® NetStructureTraffic Management Equipment Intel® Express Router
Challenge
Introduction
European market online media content growing extremely rapidly market research data confirms. 1998, analysts valued market billion Euros. This forecast increase billion Euros 2003. Germany, market expanding annum, making Europe's fastest growing online media content market. However, potential publishing attracting increasing number players. These include individuals, non-profit organisations, specialist companies multi-national corporations. addition there traditional portals such Yahoo, Lycos, Microsoft. traditional verification function publishers being rediscovered unstructured flood information Internet. publishers benefits include ability reduce search costs users, deliver premium content exploit user willingness gain rapid access market overall. words Klaus Eierhoff, chairman Bertelsmann Multimedia: have push digitalisation connection content." Publishers that want slice this action being forced fast order gain dominant position. they face bewildering variety technical financial options. choice between static site with relatively start-up cost, dynamic site with medium-scale costs, fully functional portal which offers best content quality also requires most start-up funding.
Technical Solution
Software: Oracle-Database* Six-Billing* Linux Suse* Business Solution Design, implementation maintenance service outsourced Media Professionals which using high performance technology, Media Machine, service. Media Professionals application service provider focused multi-national media content publishers business-to-business market. xipolis gained access latest portal technology enabling cost-effective creation market-leading service without need extensive in-house expertise. Operational costsavings estimated 50%.
Solution Provider
Benefits
www.xipolis.net
Company Profile Multimedia Portals
Multimedia portals offer potential media enterprises provide content lower price market more effectively. Material easily backed remarketed re-used. However, creation individual content specific areas interest expensive. Moreover, media enterprises typically lack technical resources. Creating multimedia portals core competence, they have relevant expertise. answer these problems appoint specialist Application Service Provider(ASP) handle design, implementation running online media content system. Using significantly reduce costs, speed time market provide market lead. words Eisenbacher, chairman "ASPs links Internet age." xipolis founded mid-1999 become information portal sell content over Internet. joint venture between publishing group Georg Holtzbrinck, Bibliographisches Institut F.A. Brockhaus. addition acting source expert knowledge, company aims infotainment provider. aimed wide range users including school children students. service will provide access broad portfolio content including discussion groups, media archive, major reference sources owned present shareholders such Brockhaus Encyclopedia. Other items available during first phase implementation include broad range dictionaries, Great Book Crossword Puzzles, reference works covering many science arts topics. services start early summer 2000. Some services will charged card. Turnover forecasts currently available, 2000, number monthly page impressions expected between 3million 5million.
System Architecture: xipolis.net
Load Balancer SSLAccelerator
WWWServer
WWWServer
CommunityServer
PaymentServer
BRS/ Search*
Oracle Oracle Intel Intel Pentium Pentium XeonXeonprocessor processor
Cluster
*Professional Full-text-Retrievalsystem
founders have already invested several million deutsch marks, further investments planned future. funds raised seeking further investors. Talks with co-operation partners investors currently progress. xipolis sees itself open platform interested working with other content providers.
Process
Media Professionals, which founded December 1999, sees itself highly specialised field media systems. pioneered permanent service availability such systems Internet crucial factor success business-to-business area. clients whom focused multi-national content publishers. most important part Media Professionals service availability clients central, highly available extremely secure Internet applications which capable dealing with several clients same time. technology Media Professionals built deliver this service called Media Machine. Among Media Machine's benefits application sharing, which gives economies scale that passed Media Professionals' clients. This provides efficient cost-saving high-end Internet applications exchange streaming nonstreaming data. Moreover, Media Machine supports refinancing premium content combining features transaction, interactivity content. xipolis signed contract with Media Professionals January 2000. joint project team involving staff from both companies worked together system within months ready live.
Challenge
Internet with short cycles innovation offers possibilities content producers market their content media channels which relatively unknown. However, xipolis realised would expensive create special-interest content which could charged premium rates. also knew that recovering cost re-use data would potentially complex difficult fact, high costs data integration relatively small returns make hard even companies cost-justify. Creating individual multimedia portals generally competence them, making hard justify in-house solution. Hence decision xipolis Media Professionals.
System Architecture
Technical Setup functional
Computer Centre Front-End Kernel Back-End optical videodisk Browser CD/DVD Database Cluster Media Server IP-Camera ISDN analog Upstream Audio-/ Video Files
Technical Solution
software, hardware applications maintained Media Professionals. xipolis this avoids need department significantly reduces amount technical expertise required in-house.
Media Machine offered number advantages, says xipolis. Unlike today's portal providers Media Professionals does market content itself, operates extensive technical systems applications using interesting portals Internet. This proved significant benefit, xipolis says. past online services have always tried providers content under contract, create proprietary solutions processing billing, deliver content their network subscribers," says xipolis. This applies online services such T-Online. Usually this blocks free marketing professional content trading with licences. With Media Machine, Media Professionals offers holders licences producers content market place exchange content. "That operator portal arrange `programme' from existing content, place content platform," says xipolis. Media Professionals Intellectual Property Rights tools ensure that legitimate holder licence able generate licence fees with help predefined process. Moreover, relatively easy trade licences exclusively certain content, prevent such trades. "The effective access verified professionally created information will decisive factor success many areas business world future," xipolis says.
Hardware
4-way servers, Intel® Pentium® Xeonprocessor-based Intel® NetStructuree-Commerce Accelerators Intel® NetStructureTraffic Management Equipment Intel® Express Routers
Software
Oracle-Database, Six-Billing, Linux Suse,
Business Solution
With combination news, prime reference content customer interaction xipolis together components broad mass market appeal. same time, publisher's quality seal designates xipolis.net reliable source paying research professionals. innovative feature service "Mr. Check" neat tool that opens innovative marketing opportunities xipolis. Easily integrated into site, Check lets user look word with single click, including technical terms expressions foreign language. This feature builds xipolis' strength quality dictionary content potential become ubiquitous part experience. business-to-business market, xipolis.net provides customised content packages intranets sites, supplying them with clean easily compatible data integration into their systems.
Reliability availability
Intel platform selected basis extensive tests previously Media Professionals computer centre with different components software applications. tests demonstrated Intel® platform provide best performance terms reliability stability.
Cost savings ease implementation
necessary Internet operations services provided Media Professionals rental, without customer having make investment. Instead selling software licences, which traditional approach, Media Professionals runs applications data centres. Intel data center will used when becomes available. customers this means that only minor, adaptations need made their systems other than integration systems their sites.
challenge Media Professionals ensure almost 100% availability from high servers components certified Intel software such WinNT, Unix, Oracle. proved itself more than capable meeting this challenge fulfilling expectations xipolis. "The fact that Intel certifies specific servers important software, factor ensuring that computer center runs expected performance levels with guaranteed high availability," Media Professionals says. case server breakdown there problem switch another server system with Intel® architecture start operating system."
Future developments
future, xipolis plans further expand business three main directions: establish consumer site, www.xipolis.net, foremost reference infotainment site German market; intensify content brokerage activities business-to-business sector; market "Mr. Check" functionality across wide range major platforms. xipolis grow range scope, with important joint ventures involving news agencies additional publishers already pipeline.
System Architecture: Media Professionals
Overview Modules Products
RealAudio Server Video Server WebTV Matching XSelling Personalis
Admin Server
Produkt Management User Management Mail
User Database
Back Office
Invoice
Client
Payment
Server
News Content Search Gateway Call Center
Editorial Server
Imperia
Content Repository
Hotline
Terminal
Set-Top
Developments planned Media Professionals will offer further advantages future. example, Media Professionals will create marketplace exchange content including intellectual property rights, ontological linking types content, intelligent cross-linking automated semi-automated systems, user interactivity. classical content distribution carried one-to-one one-to-many connection. future will enable many many-to-many connection, enabling content exchange both directions. xipolis customers benefit links between types content, including text, pictures, graphics, video, stock market prices, MP3, radio, e-Commerce. example, Dictionary Music might have content sold Edel Music, link channel MTV, link amazon.de online shopping. These facilities should become available 2001 2003 time frame. After that plans introduce facilities that provide further know-how about endusers, enabling companies such xipolis ensure their products services match users requirements even more accurately. Another potential upgrade path could involve exploiting Media Machine's combination best content processing applications single mega portal with central XML-based content repository. With help platform, multitude different content producers trade content rights among each other. collected content, possible connect types content onthologically, create intelligent cross-links automated semi-automated systems through user. user interactive, possible generate individual program with help existing content from platform. Furthermore platform supports different ways refinancing premium content.
Benefits
xipolis gained number benefits implementing online service Media Professionals. These include connection integration with existing standards data processsing media industry permanent availability data, hours days week. This enabled Xipolis deliver reliable consistent service customers. Another benefit fact that Media Professionals offers highest possible security standards content hosting homing well data transmission interfaces. incoming outgoing datastreams optimised further improving quality service. Conformance industry standards gives xipolis opportunity entering into more technical content partnerships, enabling provide greater range content. Meanwhile there little need in-house technical expertise, cutting costs helping improve marketing efficiency future. Further cost-savings have been achieved taking advantage Media Professionals' refinancing models economies scale delivered Media Professials, xipolis been able minimise investment costs while building content oriented services more easily. These services easily expanded using wide variety functions available from Media Professional. Other benefits include improved billing transactional content ability diversify future across wide range media content services. Overall, xipolis been able operation costs impressive 50%.
2000 Intel Corporation. rights reserved. Intel, Intel Inside, Pentium, Celeron, Xeon, Itanium, SpeedStep, Intel Intel Inside logo, this WebOutfitter WebOutfitter service service marks, trademarks registered trademarks Intel Corporation. *All trademarks property their respective owners. Produced EMEA Content Group.
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