Delivers Pioneering Online Service Solution Summary Ind

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Delivers Pioneering Online Service Solution Summary Ind

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Banca Popolare Milano
Delivers Pioneering
Online Service
Solution Summary
Industry Company Profile Financial services Banca Popolare Milano founded 1865 more than branches throughout Italy. recent years expanded enormously through acquisition smaller institutions organic growth. develop third generation site that would drive bank's growth delivering highly customised broad portfolio services targeted individual user needs. array clustered Intel® Pentium® Xeonprocessor-based systems enabling customers perform banking transaction from their browsers. Joint ventures business agreements with companies such BroadVision, Telecom Italia, Freedomland-ITN enabling delivery range additional online banking services. Server: Intel® Pentium® Xeonprocessor-based systems
Challenge
Solution
Introduction
banking market Italy fiercely competitive with many leading financial institutions beginning develop presence Internet. challenge online banking, therefore, simply have site, devise service that outclasses that competition terms facilities functionality. Specifically means moving beyond first second generations sites, which designed more convenience institutions themselves their back office systems, than they benefit customer. first generation e-Business companies establish static presence with HTMLbased sites that served online brochures catalogues. This followed with front-ends that linked back-end order management inventory control systems. There advantage many customers here because they were able place track orders directly from supplier sites, giving them more control. chief beneficiaries were still companies, thanks reduced transaction costs taking orders over Net.
Products
Software: Microsoft Internet Information Server Lotus WebSphere, MSFT Server Application Server Session Manager, Application Manager, Data Driver, Data Formatter, Service Manager, CORBA, Server, CICS-CLIENT, LU.2 Domino Mail Server, Document Server News Server MSFT IIS, RADIOCOR, XPLANE (Finance News) Host Customer Data Customer: Internet browser, cell phone, set-top Solution Provider Benefits application developed internally with external consultants contract hire basis High visibility, access much wider customer base, reduced cost transaction, ability deliver much larger portfolio services. We@bank already 20,000 customers, whom bank's daily financial transactions done with We@bank.
www.bpm.it webank.bpm.it/wb
Company Profile Customer Centric
Online customers becoming more sophisticated their requirements, beginning expect services more customised tailored their individual requirements. They want able access services when where convenient, using wide range devices from mobile phones domestic TVs. third-generation e-Business implementations meet this need. Banking sectors where third generation e-Business systems being deployed. latest e-Commerce banking applications converting benefits improved integration with back office systems more effectively deliver customer advantages. Third generation systems beginning emerge focusing more than ever before customers what they might want find attractive. Banca Popolare Milano founded 1865 more than branches over Italy. Much growth occurred thanks acquisition smaller financial institutions such Banca Popolare Roma, Banca Briantea, Banca Agricola Milanese. addition, bank expanded organically, launching ventures services targeted vertical markets. March 1999, launched asset management subsidiary, Bipiemme Gestioni, created incorporation Ges.fi.mi Spa, mutual fund company, Bipiemme Gestioni Spa, company operating sector personalised asset management. outset, company asset management more than 23,550 billion lire, mutual funds, wide rang asset management lines, more than 300,000 dealings with clients. Banca Popolare Milano currently employs 6,300 people leader business banking market Italy. profits parent bank first half current financial year were L.268 billion, 2.5% same period last year, Group they were L.170 billion, 1.4% last year. directors reported substantial growth areas business, particularly commissions driven asset management electronic banking.
Third generation e-Business
While demanding security reliability, customers expect third generation services easy access simple navigate. Speed availability essential. Links host other services from news feeds business information also beginning expected. These requirements third generation e-business systems this level functionality that Banca Popolare Milano sought impressively achieve with We@bank site. strategy been supported enabled acquisition cutting edge technology range joint ventures with industry-leading partners.
Challenge
During late 1990s Banca Popolare Milano decided needed innovative pioneering Internet strategy. chief purpose move into e-Business gain lead competition Bank wanted pioneer Internet retail banking Italy. first fruits this strategy came bear November 1998 with launch InLinea Web, Banca Popolare Milano's initial online service. InLinea offered access basic banking capabilities such checking status customer accounts making electronic payments online. However, Bank knew this enough. ambitious plans push Internet technology could possibly delivering highly customised, adaptable responsive services targeted range segments banking market Italy.
Process
range further services will added We@bank portfolio future. These will include: trading NYSE NASDAQ; smart card authentication; fast Internet access ADSL, Reserved Bank access, more sophisticated third generation e-Business applications. Many these will developed delivered partnership with other leading players e-business market. Agreements already place with number partners including BroadVision, Telecom Italia, Freedomland-ITN.
Proven online service
wanted move third generation eBusiness with portfolio services aimed specific types customers tailored their individual needs. October 1999 Banca Popolare Milano launched more comprehensive range electronic banking services under We@bank umbrella. Among range current future services full banking transactions, online trading, services, financial news, non-banking services. Within We@bank there number solutions depending individual user requirements. We@exclusive designed most exclusive consolidated clients were among first information technology solutions, contributing their development with helpful suggestions. We@finance clients Internet every their large volumes online trading, they tend more technologically experienced expert navigators. We@easy, name suggests, novices, those with just basic requirements.
Personalised financial portfolios
offer We@bank customers financial services sector chance create personalised portfolios basis their propensity risk. They will also able receive proposals financial products according profile investment possibilities. service being delivered thanks joint venture with California-based BroadVision, world leader personalised e-Business applications, which delivers one-to-one marketing services clients. BroadVision, which currently more than clients financial services sector, will give We@bank users possibility establishing their preferences terms news quotations they wish receive. "This advanced solution marks very promising turning point banking marketing," says Enrico Mercanti, head We@bank marketing sales. places Banca Popolare Milano right among most advanced banks only technological terms also with regards methods uses sell obtain loyalty clients."
High speed access
Customers will also gain fast access We@bank functions thanks agreement that been signed with Telecom Italia technological solutions. agreement will allow We@exclusive clients broadband Internet links based innovative ADSL(asymmetric digital subscriber line) technology free charge. This makes transmission normal telephone lines times faster. We@finance subscribers will able access We@bank going through Telecom Italia's "ArcIPelago" service. This guarantees them preferential access site high likelihood connection even when traffic peak. They ISDN traditional analogue line. current We@bank customers will also offered installing Club Net, free subscription offered Tin.it, Telecom Italia's Internet service provider. Each client gets personalised version Internet Explorer easy access We@bank, personalised mailbox communicating with We@bank.
tions Banca Popolare Milano, because allows customers choose means access, says Ernesto Paolillo, general manager Banca Popolare Milano. "The agreement will enable bank develop secure access transactions We@bank through whole range different types terminalPC, device, Phone depending which best suits needs customer."
Access
another joint project, We@bank customers will able manage their accounts using their home providing thanks agreement with Freedomland-ITN Customers FreedomlandITN will also offered special conditions We@bank, such fees transactions charges their current accounts, those don't already have We@bank current accounts, chance half price Internet subscription opening one. addition these various partnerships, We@bank also started offer non-banking services such ticketing insurance.
smart cards
Banca Popolare Milano also using smart card technology pioneering third generation e-Business applications, thanks partnership with TIM, smart card specialist. Banca Popolare Milano have joined forces launch We@TIM, most sophisticated online service platform Italy, offering online stock exchange trading, mobile banking electronic purse broader access e-Commerce services. Access based smart card which used with mobile phone, other Internet access devices such phones Ultimately system will used provide access range other non-banking services such health care, identification systems, digital signature, electronic purse, mobile fixed telecoms. This type service entirely consistent with move towards third generation e-Business applica-
Solution
current We@bank site launched October 1999 offers access full banking functions. other words, customers perform banking transaction from their browsers. addition, they carry online trading transactions Milano Stock Exchange, Bonds, Government Securities. There formal solution provider, application developed in-house. However, some external consultants were used contract hire basis
Hardware:
Server Netfinity 5500 (Intel® Pentium®III Xeonprocessor-based systems) Netfinity 7000 (Intel® Pentium®III Xeonprocessor-based systems)
Software:
Microsoft Internet Information Server Lotus WebSphere, MSFT Server Application Server Session Manager, Application Manager, Data Driver, Data Formatter, Service Manager, CORBA, Server, CICS-CLIENT, LU.2 Domino Mail Server, Document Server News Server MSFT IIS, RADIOCOR, XPLANE (Finance News) Host Customer Data Customer: Internet browser, cell phone, set-top
Banca Popolare Milano We@bank Service
Current Architecture Customer
Internet Browser
Cell
InterNet
Server
Lotus Wesphere
(dynamic pages mgmnt)
Domino
Session
Server
Application
Data Driver Data
News Server
Service
Document
Corba
Radiocor
Finance News
Server CICS-Client
LU6.2
Host
Customer
Investment protection price/performance
With We@bank, Banca Popolare Milano satisfying expanding needs customers, while same time increasing overall customer base entering markets. Bank sees number advantages using Intel® Architecture. major benefits easier interface with legacy systems. Another bonus easier interface with document management system Domino. addition, development costs have proved lower than they would have been using other technologies. Intel® Architecture also enabled better development tools such Java CORBA. fact that We@bank runs array clustered Intel® Pentium® Xeonprocessor-based systems with Windows gives Banca Popolare Milano highly robust resilient approach. distributed network loosely coupled compound applications mean that server goes down, load well applications data picked seamlessly other servers array. from customer's perspective, service being offered 100% available.
Cost-savings
Another benefit lower cost transaction. Internet operated transaction costs less than tenth teller operated transaction.
Technological gains
Intel® platform helped minimise development costs enable leading edge tools. ability reach bigger audience, respond faster customer requirements, operate more efficiently clearly gave Banca Popolare Milano huge competitive advantage being online. We@bank will have more than 50,000 customers year end, whom new. total, around daily financial transactions done with We@bank. That's equivalent 2,500 transactions day. Some users non-captive. "The Internet service We@bank been strategic market success currently enjoying," says Ernesto Paolillo, general manager Banca Popolare Milano. "The segmentation customers between corporate retail, development alternative channels such Internet, playing role making bank's relationship with customers more effective."
Benefits
Banca Popolare Milano first banks Italy offer online services. early presence Internet offered several advantages. benefit high visibility being online provided much wider shop window than could possibly achieved through local branches. gave access much larger potential customer base.
2000 Intel Corporation. rights reserved. Intel, Intel Inside, Pentium, Celeron, Xeon, Itanium, SpeedStep, Intel Intel Inside logo, this WebOutfitter WebOutfitter service service marks, trademarks registered trademarks Intel Corporation. *All trademarks property their respective owners. Produced EMEA Content Group.

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